6:30 am – 8 am | Wellness Experiences

6:30 am - 7:30 am Strength and Balance

Join Wellness Guide, Mary Kuhn, in a gentle guided calisthenics workout, using your own body weight as resistance to target the muscles. Loose fitted clothing and a water bottle are recommended.No need to RSVP, just come as you are!

7 am - 8 am Sunrise Stroll

Experience wellness with a morning exploration of the nearby sights of Palm Springs. Meet your Wellness Guides in the hotel lobby at 7:50 AM to depart promptly at 8AM and return in time to refresh before a full day of learning and connection. No need to RSVP, just come as you are!

7 am - 8 am Java and Journaling

Stop for your morning java and then join Jodi Ohama poolside for a time of reflection and journaling. Start your day by getting closure to what is on your mind, clarity for next steps, and prepare to move forward with CONFIDENCE! Materials will be provided by our onsite team including pens and 9Grids. No need to RSVP, just come as you are!

9 am - 10:15 am | Five Functions Roundtables

Education - Associate training that honors work/life harmony, avoids educator burnout, and builds new service providers. | Stephanie Lehman - Randolph’s

Human Capital - Resetting and rebuilding your culture for building the brand of your dreams. | Liz and Jess Arrindell- Luscious & Co

Building an engaged culture through peer rewards. | Tony Gordon - Gordon’s

Operations - Leveraging technology to maximize revenue, profit, and retention. | Brooke Pluta - Verde

10:15 am - 10:45 am | Break + Meet the Sponsors

10:45 am - 12:00 pm | Five Functions Roundtables

Human Capital - Recognizing, addressing and avoiding team burnout. | Kelly Campbell - Ecco

Old ways won't open new doors. Studio Be's updated policies that promoted growth. | Sarah Brinkhuis - Studio Be

Marketing - Best practices for new client acquisition. | Barry Quinn - Phorest

Best practices for marketing. | Tina Ruiz - Ruiz

Finance - Owners Only - Lightbulb Moments in Finance | Tom Kuhn - Qnity

12:00 pm - 1:00 pm | Lunch

1:00 pm - 3:00 pm | Qnity Tool Workshops / Strategic Planning

Lead for Change: Inspiring Growth with Jodi Ohama

Onboarding Leaders, Technical Training, and Implementing Change with the 13 Week Planner with Candice Gliatto

Jump Start 2025 Strategic Planning with Heath Smith

7 am – 9:30 am | Wellness Experiences

7 am - 8 am Gentle Yoga, Soundbath, and Guided Meditation

Indulge in an exclusive hour of deep relaxation and renewal crafted just for 2TO10 Members. This unique session combines gentle yoga, a sound bath, and guided meditation to bring you into a state of calm and clarity. Begin with gentle yoga led by a skilled instructor, designed to release tension and create space for inner peace. Immerse yourself in the soothing vibrations of a sound bath with crystal and metal sound bowls, promoting relaxation and mental clarity. Complete your journey with guided meditation and aromatherapy to ground your experience. Space is limited. Click here to REGISTER.

7:30 am - 9:30 am Rise and Shine Desert Hike with Mary Kuhn

Start your day with intention and rejuvenate in the breathtaking landscapes of Indian Canyon! Join Wellness Guide Mary Kuhn for an invigorating sunrise hike, crafted to create space for clarity and connection. Feel the warmth of the desert sun, breathe in the fresh air, and ground yourself in the beauty of nature before your day of leadership growth begins. Enjoy this unique opportunity to reset in nature and return to the hotel refreshed for the first General Session. Don’t miss the chance to make space for renewal and inspiration! Click here to REGISTER.

8 am - 9 am Sunrise Stroll

Experience wellness with a morning exploration of the nearby sights of Palm Springs. Meet your Wellness Guides in the hotel lobby at 7:50 AM to depart promptly at 8AM and return in time to refresh before a full day of learning and connection. No need to RSVP, just come as you are!

10:00 am - 12 pm | Featured Conversation Starter + P&L Data & Benchmarks

Featured Conversation Starter: Gordon Miller

Leading with AI and Data Integrity

Join Gordon Miller, for an eye-opening conversation on the quickly evolving AI landscape and what it means for leaders looking to leverage cutting edge technology while maintaining the human touch that defines our industry. Discover how to be an early adopter in a category of tech that is poised to change the world and our industry in ways that can enhance team performance, client experiences and your bottom line.

As a special addition, Tom Kuhn will join Gordon for a provocative conversation on the state of data in our industry. Together, they will tackle the pressing issue of inaccurate data, its impact on decision-making, and the critical need for accurate benchmarking. Learn about the real costs of finding precise data—and the even greater cost of not having it.

 This session is a must for forward-thinking leaders ready to embrace AI and data-driven strategies for success.

12:00 pm - 1:30 pm | Lunch + Group Pic + Meet the Sponsors

1:30 pm - 2:45 pm | Five Functions Roundtables + Phorest Invitational with Gordon Miller

Human Capital - Changing mindset and reimagining leadership. | Inez Gray - Habitude

Leveraging technology for effortless staff recruiting. | Sharah Madrone - Gervais

Education - Working smarter not harder with the leadership team. | Debbie Mar - So Chic

How Paris Parker trains their new artists on soft skills. | Kevin Perryman - Paris Parker

Phorest Invitational The intersection of technology and team. | Gordon Miller

2:45 pm - 3:15 pm | Break + Meet the Sponsors

3:15 pm - 4:30 pm | Five Functions Roundtables

Marketing - How we generated 2,000 free posts in one year. | Naomi Brien - Verde

Finance - A new approach to commission that fosters autonomy and growth. | Dani Everson - Clementines

Maximizing existing space and knowing when to open another location. | Gavin Smith - Meevo

Operations - Engaging support staff to provide consistent 5-star service and increase sales, while earning more money. | Sonya Gettinger - Hollywood Hair

Building loyalty to elevate the customer experience. | Denise Boudreaux and Marie Marshall  - Salon Biz

4:30 pm - 5:30 pm | Happy Hour Sponsored by Meevo at The Thompson Hotel

7 pm | Dine & Discover

1 pm - 4 pm | Wellness Experiences

FEATURED WELLNESS EXPERIENCE

1 pm - 4 pm Palm Springs Aerial Tramway

 Join Lightheart Sanders and Mary Kuhn to ride the The Palm Springs Aerial Tramway. Ride along in the the world’s largest rotating tram car—traveling over two-and-one-half miles along the breathtaking cliffs of Chino Canyon, transporting you to to the pristine wilderness of the Mt. San Jacinto State Park. During your journey, tram cars rotate slowly, offering picturesque and spectacular vistas of the valley floor below. Once you reach the Mountain Station—elevation 8,516 feet—enjoy two restaurants, observation decks, natural history museum, two documentary theaters, gift shop and over 50 miles of hiking trails. The group will depart down the mountain together at 3pm. Space is limited. Cost is sponsored by Lightheart Sanders. Click here to RSVP.

2 pm - 3 pm Gentle Yoga, Soundbath, and Guided Meditation

Indulge in an exclusive hour of deep relaxation and renewal crafted just for 2TO10 Members. This unique session combines gentle yoga, a sound bath, and guided meditation to bring you into a state of calm and clarity. Begin with gentle yoga led by a skilled instructor, designed to release tension and create space for inner peace. Immerse yourself in the soothing vibrations of a sound bath with crystal and metal sound bowls, promoting relaxation and mental clarity. Complete your journey with guided meditation and aromatherapy to ground your experience. Space is limited. Click here to REGISTER.

6 pm | Welcome Reception at The Thompson