Our thanks to the following sponsors whose financial support has helped to make the 2TO10 Project, on-going educational initiatives and member services a reality.  Sponsors for 2TO10 are carefully vetted based upon performance, reputation, service and product offering and are by invitation only.

Diamond | Producer



Profit. Culture. Edge


Qnity’s main purpose is prosperity: helping companies become more profitable, have an incredible culture and maintain a competitive edge. Qnity is a premiere learning and development company that provides education-based solutions for thousands of today’s workforce. Grounded in a human centered approach and designed for owners, leaders and intrapreneurs Qnity helps companies to profit and employees to prosper through their training, consulting and award-winning grid-based tools. Qnity’s team of visual artists, financial advisors, educators, coaches and certified trainers are committed to uniting the business and creative aspects of your company for incredible results.





Focus on building your business. We'll take care of the rest


SalonBiz Salon Software offers value, efficiency and industry-leading advantages to your salon business. Looking for salon scheduling software? Salon booking software or an appointment app? Need an easier way to manage your salon inventory or insight that empowers you to manage operations, clients, scheduling, client communications and the logistics of your business with ease? Well, you’ve come to the right spot. SalonBiz Salon Software does all of this and more.



Green Circle Salons

Keeping people and the planet beautiful


Green Circle Salons provides the world’s first, and North America’s only, sustainable salon solution to recover and repurpose beauty waste ensuring that we can help keep people and the planet beautiful.


We are able to transform beauty waste into a desirable commodity through an award-winning platform built by the industry, for the industry. Our turnkey program allows salons to repurpose and recover up to 95% of the resources that were once considered waste; materials such as hair, leftover hair color, foils, color tubes, aerosol cans, paper and plastics.



Reach™ by Octopi


REACH™ by Octopi is a machine-learning enterprise quality automation engine that  fills last-minute appointments and cancellations. The POS integrated SaaS software platform comes with a 400% ROI guarantee*. REACH identifies correlations of POS data to help beauty and wellness businesses make optimized decisions on scheduling, pricing, offers and communications. This empowers salons and spas to deliver highly personalized campaigns and client experiences that help grow your business. www.octopi.com




Serious Business®


Serious Business® is an industry-focused annual conference that has attracted salon owners, managers, hairdressers, and spa professionals for 21 years. It's a demonstration of our on-going commitment to continually transform our industry. This gathering of like-minded people and thought leaders is dedicated to the development of self, leadership and best business practices. The purpose of Serious Business® is, and has always been, to expose, evoke and evolve our own thinking, resulting in helping people and businesses reach their full potential.


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